Our Approach - Národní panel

Sample quality

DOUBLE OPT-IN panel registration

All new resdendents are VERIFIED by a PHONE CALL upon registration

MIX OF RECRUITMENT CHANNELS (online and offline)

Greater than 67% response rate

LIE SCORE - unreliable respondents are eliminated

WEEKLY and YEARLY limit on completed questionnaires

Diverse WAYS OF REMUNERATION and loving care for panel members

Selection criteria

Thanks to 166 profiling criteria in 12 areas, we are able to precisely identify relevant respondents and find the hard-to-reach target groups in no time.

Cars

· number of cars in the household

· brand, model, and year of make

· car propulsion type

· driving license & class

· next purchase intention & financing

Household

· property ownership & type

· purchase intention in the next 2 years

· energy providers

· household equipment

· pets

Media

· extensive list of consumed media: TV, radio, newspapers, magazines, and online subscription services

· cable TV provider

Mobile

· smartphone brand(s) owned

· service provider

· monthly mobile bill

· complementary mobile devices (E.g. smartwatch)

Vacation

· domestic & foreign vacation in the last 12 month

· destinations traveled to

· frequency of travel

· means of transport

· booking preference

Internet

· usage frequency

· internet provider

· activities done online

Finance

· banks used for private needs

· financial products used

· willingness to invest

· household and personal income

Shopping

· category purchase decision makers

· supermarket preference

· online store preference

· online shopping spending

Free time

· extensive list of free time activities

· active sportsmen and spectators

· beauty services (sauna, fitness)

· online hobbies (blogging, programming)

· culture and books

Health

· use of OTC medications and vitamins

· health issues (diabetes, allergies, etc.)

· eyeglasses and contact lenses

· dietary restrictions

Work and study

· job position & contract type

· B2B decision makers

· company size and annual revenue

· current and completed education

Alcohol & tobacco

· cigarettes, cigars, e-cigarettes, and IQOS smoking

· cigarettes brand preference

· wine, beer, and spirits consumption

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Sample quality

Selection criteria

Cars

Cars

Household

Household

Media

Media

Mobile

Mobile

Vacation

Vacation

Internet

Internet

Finance

Finance

Shopping

Shopping

Free time

Free time

Health

Health

Work and study

Work and study

Alcohol & tobacco

Alcohol & tobacco

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