The Czech national panel as part of the FOR RESEARCH project.
FOR RESEARCH is a publicly beneficial activity of researchers working in proven agencies for market and public opinion research. The initiatives are attended by agencies that actively participate in the creation and observance of ethical and legal rules and accept the industrys ten principles for the protection of personal data. The aim of the research is to objectively capture the attitudes and opinions of the public. Researchers want to have a good understanding of how various things are perceived by people. That is why they use scientifically based methods and binding standards for their work.
- WE GUARANTEE THAT RESEARCH IS NOT A SALE
Researchers clearly distinguish research from activity related to commercial activity (promotion or sales) and transparently explain this fact to research participants.
- WE PROTECT DATA
When collecting and working with data, we do nothing that could endanger the safety and well-being of respondents. We ensure thorough protection of personal data used in research against unauthorized access. We use special rules for sensitive data collection for vulnerable and minors.
- WE MINIMIZE THE AMOUNT OF DATA WHEN COLLECTING AND PROCESSING
Researchers limit the collection and/or processing of personal data to only those items that are relevant to the research. Personal data will only be kept for as long as necessary and for the purpose for which it was collected or used.
- WE ARE TRANSPARENT
We provide people with information about the types of personal data we hold. We will be open about why data is used and with whom it is shared.
- WE HAVE CONSENT OR OTHER LEGAL REASON FOR PROCESSING
We collect all personal data with the consent of the respondents. Other legal reasons include quality control of data collection and the creation of a contractual relationship. Passive data collection is also based on consent. We do not use personal data for a purpose other than that for which consent was granted.
- WE ONLY SHARE DATA WITH EXPRESS CONSENT
We do not publish an individual’s data and do not share it with the research sponsor unless we have the express consent of the respondent.
- WE RESPECT THE RIGHTS OF RESPONDENTS
Researchers must allow data subjects to withdraw from research, access data and correct personal data about them at any time.
- WE OBSERVE THE RULES OF PROPER PROFESSIONAL CARE
We follow the ICC/ESOMAR Code for the Protection of Personal Data and the Industry Code for the Protection of Personal Data SIMAR. SIMAR is a local commemorative site of ESOMAR. Compliance with the rules is regularly checked in SIMAR member agencies.
- WE TAKE FULL RESPONSIBILITY FOR OUR SUBCONTRACTORS
Our data subcontractors follow the same rules we expect from the signatories of the Ten. If we are not sure whether the Ten Principles have been applied when collecting data (including secondary data), we will not use the data.
- WE APPLY COMPLIANCE WITH THE PRINCIPLES IN
Proven and ethical practices are an integral part of the process of data collection, processing and storage in research. We will ensure that all employees who have access to personal data are properly trained in its use.
The personal data protection rules for market research, public opinion and data analytics are fully compliant with the requirements of the ICC/ESOMAR Code and the GDPR Regulation. The RESEARCH campaign is an activity of the SIMAR Association of Market and Public Opinion Research Agencies. You can find out more about the FOR RESEARCH project HERE.